BPO Bulletin

Canon Ranked a Top 100 Global Brand

by Ken Neal
October 8, 2015

I have some good news to share: Canon has been ranked 40 out of 100 on the 2015 Best Global Brands and third among Japanese Best Global Brands. Interbrand's annual 100 Best Global Brands ranking report identifies and evaluates companies that have created and sustained strong global brand performance. The standings are based on publicly available information including the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand.

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